How might this video contribute to Butler’s idea that gender roles are a ‘performance’?
Beyonce's actions in this video are scripted in order to create a performance imitating a typical housewife in her many roles and chores around the domestic sphere.
Would McRobbie view Beyonce as an empowering role model for women?
Beyonce's sexual provocation, when associated with her status, depicts how women can use their attached stereotypes to their own power.
What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?
My personal beliefs reside with Butler's idea of a performance which exhibits the socialisation of women to their behaviours. I think that Beyonce is an empowering figure for women due to her success but this particular video (although satirical) doesn't have an evidently satirical feel and would instead serve more to reinforce the male gaze.
What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?
My personal beliefs reside with Butler's idea of a performance which exhibits the socialisation of women to their behaviours. I think that Beyonce is an empowering figure for women due to her success but this particular video (although satirical) doesn't have an evidently satirical feel and would instead serve more to reinforce the male gaze.
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