- Marxism and the Frankfurt School
- Daniel Chandler: CAGE
- Stuart Hall: media construction
Collective identity: blog task
Self-image and the Media (MM41)
Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
- Who are you? Who we are, think we are, and want to be seen to be differ and are largely impacted by the media circulating around us.
- Who are you? Who we are, think we are, and want to be seen to be differ and are largely impacted by the media circulating around us.
- I think, therefore I am Not too long ago, the ungovernable roles of class, religion and gender served as predetermined roles which dictated our lives.
- From citizen to consumer Bernays proposed ideas originating the notions for the consumer boom of the early 20th century. This inspired a psychoanalytic take on consumerism construction by branding products according to how it'd make people feel about themselves - thus tapping into the id of an individual's primitive desires.
- The rise of the individual Nearing the end of the 20th century brought a pride to people for being themselves - empowerment through individualism.
- Branding and lifestyle Image of consumers formed through 'style over substance'.
- Who will we be? Self-identity is malleable with the internet developments
List five brands you are happy to be associated with and explain how they reflect your sense of identity.
I don't associate myself with brands, I buy what I like as long as it's affordable and achieves a reasonable balance of style and substance without compromising one or the other. Purchases are on a product basis rather than brand.
Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
There's a larger emphasis on style, it goes to say without a doubt that the spread of commercialism has influenced a highly superficial consumer base.
- From citizen to consumer Bernays proposed ideas originating the notions for the consumer boom of the early 20th century. This inspired a psychoanalytic take on consumerism construction by branding products according to how it'd make people feel about themselves - thus tapping into the id of an individual's primitive desires.
- The rise of the individual Nearing the end of the 20th century brought a pride to people for being themselves - empowerment through individualism.
- Branding and lifestyle Image of consumers formed through 'style over substance'.
- Who will we be? Self-identity is malleable with the internet developments
List five brands you are happy to be associated with and explain how they reflect your sense of identity.
I don't associate myself with brands, I buy what I like as long as it's affordable and achieves a reasonable balance of style and substance without compromising one or the other. Purchases are on a product basis rather than brand.
Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
There's a larger emphasis on style, it goes to say without a doubt that the spread of commercialism has influenced a highly superficial consumer base.
Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
External superficial value exceeds all that is substantial under the veneer of glitter and pretty garlands of flowers and whatnot.
Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I disagree with it because despite it caters appropriately, it still narrows the focus and access of an individual - we need variety - and as Steve Jobs once said, sometimes the consumer doesn't know what they want until you give it to them.
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